Thursday, October 2, 2008

#1 Lesson to Salespeople: Tell the Truth



Yesterday a salesman and his associate walked off the street into my Rulnick Realty office, carting a bunch of meat for sale. I didn't send them away, and say "No soliciting". Believe me, I give anyone credit trying to work hard to make a living, in any economy. The salesman said, "I've got an overrun in my steak shipment, and am trying to sell the rest for $3 a piece-- they normally go for $8-$10 each". We were really busy at the office, I had just hired a new agent, and I only had a quick moment. I thought that price sounded like a deal, and it would be nice to bring home a steak for dinner that night, and to help out the salesman. I told him, "Sure, I might buy a steak for $3. This isn't a sales pitch, is it, where you're going through a sales program with me?" He told me it wasn't, and asked where he could show me the steaks. I was in a huge rush, but grabbed my pocketbook, finding exactly $3 in it! I brought him into the conference room, and he opened up a box. He laid out about 30 steaks wrapped in plastic, and he started describing them. Uh-oh.... I could see where this was going. I said, "Sir, I really don't have time to listen... I am in a rush." That didn't deter him, he continued on telling me about all the steaks and the quality, etc. I pulled out the three dollar bills from my purse, and waived them at him. "OK", I said, "I'll take one". What happened next was very weird. Both he and his associate looked at me, and looked at the dollar bills in my hand, up in the air, gesturing to give them the money. They just stared in silence. Finally, the salesman said, "We won't sell just one, you have to buy the whole case." I immediately shooed him out of the office. Lesson #1 in Sales: Tell the Truth.

It's Wendy!
Wendy Rulnick, Broker, CRP, CRS, GRI, ABR Rulnick Realty, Inc.

Specializing in real estate sales on Emerald Coast of Florida, short sales, traditional sales, foreclosures: Destin Florida real estate, Santa Rosa Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Seagrove Beach, Watercolor, Sandestin, Seaside, Dune Allen, Blue Mountain Beach, Freeport, Rosemary Beach, Mary Esther, Shalimar, Eglin AFB, Hurlburt Field. Call toll-free 1-877-ITS-WNDY (1-877-487-9639) or local 850-650-7883 ext 204

Copyright © 2008 By Wendy Rulnick. All Rights Reserved. *#1 Lesson to Salespeople: Tell the Truth* Contact Wendy Rulnick regarding Destin Florida real estate and vicinity.

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